Marketing Program Overview

Together we design a marketing plan that is specific to your office with a constant focus always on revenue generation. This plan will include detailing systems, processes, and procedures with calendar and work assignments to execute.

We schedule one on-site implementation session at your office*. During this session we discuss the proposed marketing plan, make adjustments to it and focus on getting the entire team on-board. Once the plan is finalized we work closely with key team members in your office to ensure that it is followed. While ROI marketing staff will work with each practice, Dr. Roncone will be intimately involved and you will have full access to him.

Marketing Plan Objectives:

• Direct mail teaching letter that should be mailed to targeted markets
• Assistance in putting into service an “800” number to be used with the teaching letter
• Calendar for the upcoming year
• Plans of actions and assignment of responsibility for each action
• Assist in scheduling key marketing events (Patient appreciation party, observation days, quarterly community service, etc.)
• Assist in patient referral programs and practice promotions (Hygiene incentive, contests, newsletters, etc.)
• Optimize current marketing systems that are in place within the practice
• Maintain current referral sources (General dental referral status, gifting and office visits, ‘Lunch and Learns’, etc.)
• Practice image (New patient packet, secret shopper information, etc.)
• Patient satisfaction (Satisfaction survey to be integrated into the practice system)
• Referral satisfaction (Satisfaction questionnaire to referring offices)

Within Six Months Our Average Clients Increase Revenue by $55,000.00.

*The cost of an on-site visit is included in the program fee; however, flight and hotel expenses are separate.